About Us

Why We Serve

Our first client meeting after we founded Serve was with a Chattanooga decal maker called Go Decals. Originally, the client reached out because their website hadn’t been updated in a few years and it wasn’t optimized for mobile. But, in the meeting, our natural curiosity generated a lot of questions about the client’s business — some of which they hadn’t considered before.

As Sarah and I got to know their business, it became clear that the website should be taken in a new direction to specifically target corporate or industrial businesses with unique challenges. Leaving the meeting, Sarah and I felt energized by the value we had provided simply by coming alonside a fellow entrepreneur and asking questions about how they wanted their business to change.

That’s the passion that’s at the core of our business. We want to use our talents and our empathy to help others in their work. If we design award-winning websites, beautiful logos, and stunning print collateral, none of it will have been worth it to us unless it was done in service to those clients, to lift them up and advocate for their good.

Sarah Ocando

Sarah Ocando


Jose Ocando

Jose Ocando


Serve Monogram

Our Clients

Over-the-shoulder shot of the Make Beautiful Works website page

Serve, and in particular Jose, were positively fantastic to work with! They made the often frustrating and stressful process of upgrading and reworking a website easy and straightforward!

Kelly Lacy

A t-shirt mockup displaying the Chattanooga Fellows badge, designed by Serve

Jose was amazing to work with. He listened to my needs, gave great recommendations, and the Chattanooga Fellows ended up with an amazing addition to our branding. Would highly recommend.

Jonathan Ingraham

ED, Chattanooga Fellows
Close-up of the Breakthrough logo as a painted woodcut.

Over the past 10 years I’ve worked with many graphic designers, including employees when I owned a marketing agency. I’ve never seen logo design with such thoughtfulness and creativity.

Josh McGinnis

Owner, Breakthrough
Close-up of two wood pins etched with the Acumen logo.

Total pro, highly creative and easy to do business with. Recommend without hesitation.

Judd Lyon

Owner, Acumen
Counsel Creative founder Kenny Morgan leads a team meeting.

Jose's craftsmanship is only surpassed by his character. His presentation is rich with rationale and his ability to think outside the box makes him capable of taking on any project with great care.

Kenny Morgan

Owner, Counsel Creative
Medium Shot of a LifeSpring provider alongside a community family.

Serve helped our organization build our website from the ground up. I can't say enough about their attention to detail, prompt response time, and creative ability. We are thrilled with our new website and we will be using them for future content!

Erika Stuart

Lifespring Community Health