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October 29, 2019

Set your faith based organization a part by carefully crafting a well designed candidate packet. The packet ultimately communicates who you are and allows candidates to determine if they are a good fit. A well crafted candidate packet also includes easy to read layout and images that are distinctive to your organization. After a candidate has spent time reviewing hundreds of potential positions, help candidates remember your organization. 

October 7, 2019

When I launched version 3 of our website, I was a sole freelancer unsure of what the future of my business looked like. But, a little over a year later, Sarah had joined me and together we created "Serve." It was clear from the beginning that the website would need some work to accommodate our new identity as an agency.

May 24, 2019

Before Chattanooga was a tourist destination, it was mostly an industrial town. Driving around, you still see the faded logos of now abandoned foundries and mills. Let's explore 5 examples.

April 22, 2019

Design doesn't have industry-wide fixed costs for projects. There's too many variables. But, let's bring some transparency to the quoting process by discussing 5 common graphic design projects.

April 11, 2019

Websites need to achieve their goal. But, many of us have natural tendencies that can make it harder to do that. Learn what those tendencies are and how to overcome them with these 5 tips.

March 15, 2019

Research shows that if you want to get a lot of organic search traffic, you need to get on the first page of search result pages. Here are 7 tactics for increasing your site's ranking.

February 19, 2019

Great brochure design is about distilling the content down to what's most essential and presenting it in a way that's both visually compelling and easy-to-read. Here are 7 tips for how to do just that.

February 19, 2019

If you don't have a background in graphic design, it can be hard to know what makes a good or a bad logo. In this article, I review 8 questions you can ask when evaluating the work of a Chattanooga logo designer.

February 18, 2019

Websites can be time and labor intensive. But, you can effectively partner with your creative agency by thinking through the website’s functionality ahead of time and by starting some of the content creation.

February 8, 2019

When it comes to logo design, vectors are the file of choice. Since they're not based on pixels, they can scale up or down and never lose sharpness.