Read our Articles

Hand holding front page of a candidate packet for a church. The sheet of paper being held includes a picture of the church, church logo, and welcome letter from hiring committee.

October 29, 2019

8 Tips for Designing a Candidate Packet

Set your faith based organization a part by carefully crafting a well designed candidate packet. The packet ultimately communicates who you are and allows candidates to determine if they are a good fit. A well crafted candidate packet also includes easy to read layout and images that are distinctive to your organization. After a candidate has spent time reviewing hundreds of potential positions, help candidates remember your organization. 

Keep Reading
A panoramic shot of the Hunter Museum atop the Bluff overlooking the Tennessee River.

October 7, 2019

Launching the fourth version of our agency website

When I launched version 3 of our website, I was a sole freelancer unsure of what the future of my business looked like. But, a little over a year later, Sarah had joined me and together we created "Serve." It was clear from the beginning that the website would need some work to accommodate our new identity as an agency.

Keep Reading

May 24, 2019

5 Vintage Chattanooga Logo Designs And What We Can Learn From Them

Before Chattanooga was a tourist destination, it was mostly an industrial town. Driving around, you still see the faded logos of now abandoned foundries and mills. Let's explore 5 examples.

Keep Reading

April 22, 2019

How much does it cost to hire a graphic design agency? (Websites, Branding Print, Infographics)

Design doesn't have industry-wide fixed costs for projects. There's too many variables. But, let's bring some transparency to the quoting process by discussing 5 common graphic design projects.

Keep Reading

April 11, 2019

5 Things Your Web Design Needs to Convert in Chattanooga

Websites need to achieve their goal. But, many of us have natural tendencies that can make it harder to do that. Learn what those tendencies are and how to overcome them with these 5 tips.

Keep Reading

March 15, 2019

How to optimize your Chattanooga website to rank high in Search Engines

Research shows that if you want to get a lot of organic search traffic, you need to get on the first page of search result pages. Here are 7 tactics for increasing your site's ranking.

Keep Reading

February 19, 2019

What makes a great brochure design and where to print it in Chattanooga

Great brochure design is about distilling the content down to what's most essential and presenting it in a way that's both visually compelling and easy-to-read. Here are 7 tips for how to do just that.

Keep Reading

February 19, 2019

How to evaluate a logo design from a Chattanooga graphic designer

If you don't have a background in graphic design, it can be hard to know what makes a good or a bad logo. In this article, I review 8 questions you can ask when evaluating the work of a Chattanooga logo designer.

Keep Reading

February 18, 2019

How to work with a Chattanooga web design agency to develop your website

Websites can be time and labor intensive. But, you can effectively partner with your creative agency by thinking through the website’s functionality ahead of time and by starting some of the content creation.

Keep Reading

February 8, 2019

What is a vector file?

When it comes to logo design, vectors are the file of choice. Since they're not based on pixels, they can scale up or down and never lose sharpness.

Keep Reading