Lyon Digital is a creative firm that builds websites and offers consulting on the web.
The original logo used a heraldic style lion that had been purchased from a stock website. Judd Lyon, founder of the agency, had plans for growth and wanted to re-brand with a custom logo.
Retain the lion reference
While the heraldic style lion was a little too traditional, Judd wanted to keep the lion theme.
Ideal for the web
As a digital agency, Lyon Digital needed to look and feel like a brand squarely in the tech industry.
The wifi lion
The finalized logo design is the smart combination of a lion with the universally recognized icon for wifi signal. The bars that typically represent signals became the lion's mane with an additional line to represent the face.
Designing in context
Essentially only four lines and a circle, this symbol scales extremely well. Since they're principally an online service, the client said they wouldn't be ordering any print collateral, like business cards or stationery. Instead, they needed the logo to look great inside of a 60 pixel tall navigation bar. This logo design excels in that small environment.
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