Lyon Digital is a creative firm that helps people and business by building products like websites and by consulting on the technical side of the web. The original logo used a heraldic style lion that had been purchased from a stock website. Preparing for a banner year in 2018, the client wanted a custom logo that felt more modern.
I wanted to give the client a few logo design options - a couple that retained the lion and one that was a simple monogram ("LD" for Lyon Digital). The first lion I presented was geometric in style and had arrows embedded into its shape. The monogram design used the space within the D - technically called the "counter" - as part of the L and then used the leg of the L to complete a shield shape.
The finalized logo design is the smart combination of a lion with the universally recognized icon for wifi signal. Essentially only four lines and a circle, this symbol scales extremely well. Since they're principally an online service, the client said they wouldn't be ordering and print collateral, like business cards or stationery. Instead, they needed the logo to look great inside of a 60 pixel tall navigation bar. This logo design excels in that small environment.