Make Beautiful is a Chattanooga-based videography agency with a reputation for powerful storytelling.
As a start-up, they relied on Squarespace for their portfolio website. But, as they grew and started attracting top-tier clients, they wanted to offer a more sophisticated, custom experience.
Feature their showreel
Showreels are like a mini-portfolio with a collection of featured clips. As a video agency, it was important to feature Make Beautiful's showreel as soon as possible on the home page.
Promote video content
Beyond the showreel, Make Beautiful needed a place to display a curated library of their work.
Showcase storytelling ability through case studies
Make Beautiful is known for its ability to craft a narrative through its videos. They needed a platform to talk about their approach.
To focus as much attention as possible on MakeBeautiful's showreel, we used a smaller, teaser version as a video background in the header. We even kept the header headline below the video to keep from obscuring the video too much. The play button opens a modal with the full showreel.
Netflix style library
Inspired by streaming services like Netflix, we create a library of videos on MakeBeautiful's work page. The page is controlled by the CMS so that the team can curate and maintain the videos to their liking.
Documenting their process
We created a case study template page to equip MakeBeautiful with a place to share about how they came alongside their clients and told their stories. The case studies include multiple videos, images, and quotes.
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