Over-the-shoulder shot of the Make Beautiful Works website page
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Make Beautiful

A new online home for a video production agency

Visit the Site
Launched

May 17, 2019

About the Client

Make Beautiful is a Chattanooga-based videography agency with a reputation for powerful storytelling.

As a start-up, they relied on Squarespace for their portfolio website. But, as they grew and started attracting top-tier clients, they wanted to offer a more sophisticated, custom experience.

Strategy
Branding
Web Design
Web Development
Photography
Icon Design
Copywriting
Print Design
Illustration
Social Marketing
01

Feature their showreel

Showreels are like a mini-portfolio with a collection of featured clips. As a video agency, it was important to feature Make Beautiful's showreel as soon as possible on the home page.

02

Promote video content

Beyond the showreel, Make Beautiful needed a place to display a curated library of their work.

03

Showcase storytelling ability through case studies

Make Beautiful is known for its ability to craft a narrative through its videos. They needed a platform to talk about their approach.

04

01 | Feature their showreel

Video background

To focus as much attention as possible on MakeBeautiful's showreel, we used a smaller, teaser version as a video background in the header. We even kept the header headline below the video to keep from obscuring the video too much. The play button opens a modal with the full showreel.

02 | Promote video content

Netflix style library

Inspired by streaming services like Netflix, we create a library of videos on MakeBeautiful's work page. The page is controlled by the CMS so that the team can curate and maintain the videos to their liking.

03 | Showcase storytelling ability through case studies

Documenting their process

We created a case study template page to equip MakeBeautiful with a place to share about how they came alongside their clients and told their stories. The case studies include multiple videos, images, and quotes.

04 |

All our projects ignite with the same spark.

We ask questions, get to know you, and delve into the challenges you face. Our critical thinking roars to life and we catch fire with creative ideas.

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