Texas Energy is an oil portfolio company with holdings in Texas and Oklahoma.
As their company matured, they were ready to update their website to present a more sophisticated and professional image.
Using images more effectively
Both the new and old sites use stock imagery. But, the old site used heavily cropped photos that made them look small and irrelevant.
Re-ordering the site structure
The old website used an outdated mode of structuring pages that made it hard for users to find content.
In our blog article on high-conversion websites, we talked about avoiding stock images. But, there are times when it's unavoidable. For this project, we carefully curated strong images relevant to the client's industry. Then, we designed bold headers to display the images beautifully.
Navigation as content
Despite it's small presence, a website's navigation is a crucial part of the user experience. It acts like a table of contents so that new users can immediately get a sense for the content of the website. The old website used an outdated mode of navigation that hid links on interior pages to access more content. The best practice is to include any important links in the navigation (either directly or in a dropdown) and then all of the links in the footer. We restructured Texas Energy's information architecture and then built an easy to understand navigation bar at the top of the website.
All our projects ignite with the same spark.