Landscape photo of an oil pump jack at dusk
Texas Energy

Elevating a company's sophistication with modern design

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April 30, 2019

About the Client

Texas Energy is an oil portfolio company with holdings in Texas and Oklahoma.

As their company matured, they were ready to update their website to present a more sophisticated and professional image.

Web Design
Web Development
Icon Design
Print Design
Social Marketing

Using images more effectively

Both the new and old sites use stock imagery. But, the old site used heavily cropped photos that made them look small and irrelevant.


Re-ordering the site structure

The old website used an outdated mode of structuring pages that made it hard for users to find content.



01 | Using images more effectively

In our blog article on high-conversion websites, we talked about avoiding stock images. But, there are times when it's unavoidable. For this project, we carefully curated strong images relevant to the client's industry. Then, we designed bold headers to display the images beautifully.

02 | Re-ordering the site structure

Navigation as content

Despite it's small presence, a website's navigation is a crucial part of the user experience. It acts like a table of contents so that new users can immediately get a sense for the content of the website. The old website used an outdated mode of navigation that hid links on interior pages to access more content. The best practice is to include any important links in the navigation (either directly or in a dropdown) and then all of the links in the footer. We restructured Texas Energy's information architecture and then built an easy to understand navigation bar at the top of the website.

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Mockup of the Texas Energy home page displayed on a large monitor
Two mockups of the Texas Energy home page and strategy page displayed on mobile phones.

All our projects ignite with the same spark.

We ask questions, get to know you, and delve into the challenges you face. Our critical thinking roars to life and we catch fire with creative ideas.

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