Over-the-shoulder shot of the mobile version of The Truth Project website designed by Serve
The Truth Project

Collecting the wisdom of an influential politician

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January 23, 2019

About the Client

Ruth Samuelson was a Christian, wife, mother, and honored North Carolina politician who passed away in 2017.

Her husband Ken said, "I feel like I have this big box full of treasures sitting on my lap – a 1,000-pound box of treasures. I needed to either put them in the attic or I needed to distribute them to people who could put them to use in their own lives." The Truth Project is a collection of all of those resources.

Web Design
Web Development
Icon Design
Print Design
Social Marketing

Content Management

There was a signifiant amount of content to upload and the client relied on us to make it easy to add, delete, or modify that content.


Spheres of Impact

To organize the content, the client requested creating several pages for key categories.


Leverage social media

Building a website is only the beginning. After launch, all sites need marketing and promotion to draw in traffic.


01 | Content Management

t was clear that, from a development perspective, content management would be the main challenge for The Truth Project. We were linked to a Google Drive folder with:

  • 13 video clips
  • 20 speech transcriptions
  • 30 newspaper articles
  • 29 recommended reading items
  • 50 resource items

Rather than get overwhelmed, we relied heavily on Webflow's powerful CMS. Each of the items above -- the speeches, videos, articles, and quotes -- were uploaded into a tidy collection. We then used those collections to display individual items throughout the website. And, in the future, it'll be easy for the Samuelson family to login and add, edit, or remove any items.

02 | Spheres of Impact

The heavy-weight page on The Truth Project is the sphere template page. All of the content uploaded to the CMS was assigned to one of six spheres (ex: "Heart for Truth" or "Facing Cancer"). Each item was then sub-divided into seven sections such as "Video Clips" and "Recommended Reading". That careful organization meant I only had to design and develop a single template page for all six spheres, with each page filtering the content to only display what was assigned to that sphere.

That explanation was a little dry. But, we mention it because leveraging the CMS and the template page together helped to:

  • Keep costs low. Instead of designing a page for each sphere, I only had to design one. That cut the budget significantly.
  • Establish a pattern. It's clear from research that users look for and adopt patterns they see in websites. By making each sphere page based on the same template, we made it easy for users to explore the content in all six spheres without having to adjust to a new layout each time.
  • Make it easy to add more content. In the future, if the Samuelson family decided to create another sphere, they wouldn't need to contact me. They would simply use the CMS to add a new sphere page and upload content assigned to that sphere. Magical!

03 | Leverage social media

Creating a unique hashtag

The Truth Project is not a typical website. It's not a product or service that might readily pop up in search results. And, there's not a team behind it working to promote it regularly.

So, we came up with a social media strategy. On each page in the footer, the user is invited to share how their life was impacted by Ruth using the hashtag #myRuthstory. Secondly, I added a "tweet this" link to each of Ruth's quotes on the sphere pages. The link copies the quote for you directly into the Twitter compose box and pastes in a link to the website too.

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All our projects ignite with the same spark.

We ask questions, get to know you, and delve into the challenges you face. Our critical thinking roars to life and we catch fire with creative ideas.

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