Logo design is about creating a unique identifier for your brand that reads well in contexts as small as social media profile pics and as large as billboards. While it is a creative process, it's important to systematize it to ensure the end result is effective.
In a word, this stage is about relationship. Our goal is to get to know you and your audience so that what we create is both a reflection of your brand and a symbol of what you hope it will achieve.
In this phase, we conduct a thorough survey of your industry, local and national competitors, and stylistic comparables so that your logo design will simultaneously (1) feel like a comfortable fit within your industry and (2) feel like a fresh and distinct change from the status quo. Armed with that info, we then generate a high volume of rough sketches so that there are a number of options to begin developing.
From among the rough sketches, we select the 3 strongest candidates to refine. We place the logo designs in various mockups to help determine their flexibility. We present you with those 3 options. Then, you select the option you like best and we then enter a revision stage to make minor adjustments based on your feedback.
Once the logo design has been fully approved, we then create a style guide complete with brand colors and typography so that you can implement the logo in a consistent manner. Along with the style guide, we provide every asset you'll need like PNGs and vector based EPS.
The Fellows needed to expand their branding. Their logo, a wordmark in a lovely serif typeface, was simple and it needed a little more presence for marketing. I created a suite of badges and a simple monogram to expand the brand.
Formerly known as Builder Ready, Hemlock Homes is a local new home construction company. With the name change, I was tasked with creating new branding that would appeal to the company's millennial target demographic.
Lyon Digital is a creative firm that builds websites and does consulting. The original logo used a heraldic style lion that had been purchased from a stock website. I updated the lion to a simple icon that doubles as a wifi symbol.
Over the past 10 years I’ve worked with many graphic designers, including employees when I owned a marketing agency. I’ve never seen logo design with such thoughtfulness and creativity.
Every project starts the same way. I ask questions, get to know you, and delve into the challenges you face. My crticial thinking roars to life and I envision what we will accomplish together.Send a message