Of any design project a company takes on, websites are easily the most difficult to get right. They’re labor intensive, both for you and for us, they can have extended timelines, and competing stakeholder voices can crowd out the needs of the user. So, it’s critical to use a thoughtful process to make sure that the project gets done on time and achieves its stated goals.
We start every website project by creating user profiles. They give us an idea of who will be using the website, how they found it, what engages them when they’re using it, and what would tempt them to return. They’re also helpful in decision making. Instead of saying “I wouldn’t use that feature”, user profiles help us to look at things from their perspective to determine how they would respond.
The architect Louis Sullivan famously said "form follows function." In other words, a thing has to be useful before it is beautiful. In the realm of websites, one of the ways we achieve that is by using wireframes to create the underlying architecture of a website before we move on to designing its look and feel.
Once the wireframe is complete, we can start creating a visual language for the site through color, typography, illustration, photography, and repeated patterns. A website's design feels intentional when there's a recognizable system behind it, a set of rules the user can identify and rely on.
Design is just the beginning of a website's life. To become real, it has to get developed. And, where website designs are typically static images, websites are responsive -- transforming as browsers scale from panoramic desktop browsers to portrait-ratio mobile screens. Plus, the website needs proper structure to make sure it's SEO-friendly, or easy for search engines to understand and list as a result to a users search query.
Ruth Samuelson was a remarkable woman, Christian, wife, and mother who served in the North Carolina House. After her death, the Truth Project was built to honor her legacy and to encourage and edify others through the examination of her impactful life.
Elizabeth's emphasizes high quality care. They wrap and inventory every item they move. But, their website didn't match that brand value. We designed and developed a new website that elevated its professionalism.
Originally a decal printer, Flywheel has grown into a full-service marketing firm with a plethora of print solutions and online marketing. They even host a weekly podcast. We designed and built them a new website to properly showcase everything they do.
Jose Ocando is a gifted graphic designer! He helped our organization, LifeSpring Community Health, build our website from the ground up! I can't say enough about his attention to detail, prompt response time, and his creative ability. We are thrilled with our new website, and I would recommend Jose to anyone looking for a custom website or illustrative visual material. He went above and beyond his active role and we will be using him for future content!
Every project starts the same way. I ask questions, get to know you, and delve into the challenges you face. My crticial thinking roars to life and I envision what we will accomplish together.Send a message